Senior Lecturer in Teacher Education · United Kingdom
Shana Francis
I explain things for a living. Brands in edtech, learning and development (L&D) and professional software hire me to do it on camera, with the clarity of someone who trains teachers and the delivery of someone who presents every working day.
Brands I have created for
Introduction
Let's work together
Based in the United Kingdom
Niches I create for
- Edtech, professional software and career tools
- Productivity, stationery and journals for professionals
- Health, focus and lifestyle for professionals: coffee, energy, cognitive focus
What to know
- Senior lecturer in initial teacher education, training the next generation of teachers
- In education because one teacher championed me. I decided as a teenager this was the work I wanted to do
- MA Leadership in Education at Distinction. CMI Level 7 in Coaching and Mentoring
- Preparation is my difference. Research done and every detail considered before a word is scripted
- Presenting to rooms and cameras every working day
Prepared, credible and clear on camera.
Work with me
Senior Lecturer
Initial teacher education, UK higher education
MA Leadership in Education
Awarded with Distinction
CMI Level 7
Coaching and Mentoring
Selected work
The work
Filter by format. Every video opens in place, sound on. Shot vertical for the platforms your audience actually uses.
Need a format you cannot see here? Ask, and I will script it.
Audience
Who my content reaches
Early to mid career professionals across the UK and US, degree educated, working in education and adjacent professional sectors. Figures below are from the last 28 days of platform analytics.
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Formats and services
What I deliver
Four ways to work with me, from raw clips your editors cut themselves to a monthly pipeline you never have to think about.
Raw footage
Scripted, performed and shot to your brief, delivered unedited. For teams with their own editors who want a credible face and voice on camera.
Fully edited
Ready to publish. Captions, cuts and pacing done, delivered vertical in 9:16 and sized for TikTok, Reels and Shorts.
Hooks only
Batches of opening lines for your existing creative. Testing hooks is the cheapest lift in paid social, and hooks are what I do professionally in every lecture.
Monthly retainer
Four to six videos a month, planned around your launches. One brief, a steady pipeline, and a creator who already knows your product.
Turnaround
5 business days as standard. Rush delivery in 48 hours at +50% on the base rate.
Revisions
One round of revisions included. Additional rounds at £30 flat per round.
Usage rights
Standard fee covers 3 months organic and paid social use. Whitelisting and extended paid amplification quoted separately. Perpetual usage rights available at additional cost.
Terms in writing with every quote. Get in touch about rates.
About
Why hire a lecturer to make your content?
My day job is training the next generation of teachers. I am a senior lecturer in initial teacher education, with an MA in Leadership in Education at Distinction and a CMI Level 7 in Coaching and Mentoring. Every working day I take something complicated and make a room full of people understand it, care about it, and remember it.
That is exactly what your product needs on camera. A generalist creator reads a brief and performs enthusiasm. I structure an explanation: what to say first, where attention drops, when to summarise, how to land the point. The craft your ad needs in its first three seconds is the craft I am formally qualified in and assessed on.
I work with brands in edtech, HR and L&D, career and professional development, productivity and AI software, and professional finance. If your product needs explaining to professionals, it will be safe in my hands.
Sound like your product? Tell me about it.
Rates
Priced around your brief, not a fixed list
Scope, usage rights and turnaround all shape the number, so pricing is set project by project rather than published here. Get in touch and I will send the full rate card by return.
Contact
Tell me what needs explaining.
collabs@shanafrancis.comI reply to all enquiries within two working days.